Ruto’s Ksh 5 Billion Election Campaign Strategy Exposed


By Kenya Confidential Political Editor, Nairobi – May 17, 2020

Deputy President William Ruto presidential strategy team intends to project him as a victim of intra-Jubilee wrangles whose purpose is to illegally eject him from the party. 

According to the strategists, Presenting the Deputy President as a victim “will endear him to the voters in the run up to 2022 and mobilize the populace to take his corner politically”.

A confidential circular details the Ksh 5 billion campaign strategy as follows;

  1. A Restatement of Our Objective

Our collective goal is to ensure that His Excellency William Ruto is installed as the Fifth President of the Republic of Kenya. We all recognize that this is not going to be easy but we have the resolve, energy, passion and all necessary resources to win. To ensure a successful campaign, howeverour entire campaign must note the following salient points: 

a)  The DP’s chief political opponents are H.E. The President and Former PM Raila Odinga. The president is asleep, detached, and clueless (don’t be fooled by his new bright shirts). Raila will use his closeness to the president to edge out the DP (in a replay of his tricks during the Moi succession) and frustrate his 2022 campaign. Raila will work with tycoons and sycophants around the president.

Uhuru and Raila handshake that generated Ruto hatred for both

b)  Our campaign should therefore rightly project the DP as the victim of political machinations. Presenting the DP as a victim will endear him to the voters in the run up to 2022 and mobilize the populace to take his corner politically. It is therefore imperative that as a political party, we take advantage of this opening by depicting the DP as a victim of intra-Jubilee wrangles whose purpose is to illegally eject him from the party. 

c)  During the entire coronavirus crisis, the DP should also be made to look like a victim who is being deliberately left out of important crisis meetings and is not being consulted by the President. This will pay credence to (b), above. 

d)  The DP should also be made to look like a victim who is being linked to corruption scandals such as the Ruai Sewege land, the Maize scandal, Arror and Kimwarer Dam scandals, the Kenya Airports Authority land, and the Fake Military Firearms scandal involving his friend Richard Echesa and the subsequent murder of a policeman attached to his office.

e)  The coronavirus crisis, while serious, did not warrant a lockdown. As you may have noted, the lockdown has slowed down our momentum and especially our onslaught on the BBI, and given the President a new lease of life. They manufactured this crisis for this purpose. The deaths being reported are from existing diseases such as Diabetes, pre- existing respiratory conditions, Deep Vein Thrombosis, Pulmonary Embolism, Malaria, and high blood pressure, but these are being scored as COVID-19 deaths. 

f)  We should work hard to call for the removal of the lockdown by showing that government has no plan for curbing the spread of the virus. Every member of this campaign must take the line that this is a fake crisis whose purpose is to create an opportunity for thieves to steal money from government coffers. 

Playing the Victim: 

The Victim Card is a vital cog in our messaging and should be extended to the MPs and other leaders allied to us, particularly those from the Mt. Kenya region. As already stated, this campaign will be won in the Mt. Kenya region. If we cannot win Mt. Kenya voters for the DP, we might as well forget the presidency and all the promises the DP has made to us. 

We must therefore keep highlighting how pro-Ruto allies, especially MPs such as MOSES KURIA, NDINDI NYORO, KIMANI ICHUNG’WA, ALICE WAHOME, SUSAN KIHIKA, and MITHIKA LINTURI, are frustrated and persecuted by the government and Raila Odinga and denied their freedom of expression and assembly.

Kimani Ichung’wa confirming common sense is not common

Leaders such as MWANGI KIUNJURI, FERDINARD WAITITU, MIKE SONKO and RICHARD ECHESA should also be portrayed as victims of the state and their corruption cases downplayed using all means possible as such cases do not help our campaign. Governor Sonko in particular should be supported as he has a good chance of regaining control of resources at the County of Nairobi – indeed, a Nairobi Court appears to be supporting Sonko over the control of City funds against Maj Gen Abdalla Badi the head Nairobi Metropolitan Service (NMS).

Capturing Mt. Kenya: 

Mt. Kenya remains the single most decisive demographic in our strategic plan and the DP must continue wooing the region and unleashing his charm offensive. Having succeeded in alienating the President with the Mt. Kenya Region, we should now consolidate our position in the Mt. Kenya region by: 

a)  Developing and disseminating highly targeted messaging that will portray the DP as the best suited person to defend Kikuyu interests. We must present the DP as a Kikuyu, and point out that his diminutive features are evidence of Kikuyu genes. It would be nice to give him a Kikuyu name but I am told that KihuRUTO, which is suitable, has pandemic connotations.

b)  The Kikuyu of the Rift Valley should be wooed continuously using our foot soldiers such as KIMANI NGUNJIRI and SUSAN KIHIKA, while the past should not be mentioned at all. Let us focus on the future and deliver a futuristic message. Let us show the people around Mt. Kenya that a Ruto presidency will be very good for the Mt. Kenya region and its peoples, including those in the diaspora. Let us make it clear that to guarantee peace in the Rift Valley, Mt. Kenya voters must vote for Ruto. 

Susan Kihika: Ruto foot soldier

c) Our message should be that the BBI does not address the price of coffee, tea, rice, miraa, milk and maize, and suggest that the price of these commodities will be protected by rigid price controls in a Ruto government. 

d)  Every presidential speech must be pre-empted as irrelevant if it does not provide an immediate solution to the problems in the agricultural sector, the challenges faced by hawkers, importers and traders (particularly in light of the ongoing war on corruption which is adversely affecting such businessmen), the problem of youth unemployment, and any other contingent problem. 

e)  We must also increase allies in the region. Although we have the most vocal and articulate politicians in the region, we should recruit more MCAs, MPs, Women Reps, Senators, and Governors to facilitate our political operations in the region. 

f)  We must also insist on the building a “Messiah complex” around DP and link that messaging with churches. We must utilize our connections with Mt. Kenya pastors many of whom the DP has supported in the past. They should be advised to project the DP as the “Savior of Kenya and Mt. Kenya” who will “deliver” Kenyans out of poverty. 

g)  However, the above message of a “Kikuyu-centric” William Ruto presidency should not be articulated at rallies or political meetings in other regions of the country, especially Nairobi, Coast Region, Western Region, and Eastern Region, as it is not suitable for such regions. We shall craft an appropriate plan for those regions once we have exhausted the re-alignment of our strongholds. 

4. The Role of Religion: 

The Kenyan population is 80% Christian. Most of these Christians are to be found in the Mt. Kenya region, which is the most “Westernized” region of Kenya. Recognizing this, the DP has invested heavily in presenting himself as a God-fearing and committed Christian. In this, his early conversion into Christianity has stood him in good stead. The DP became a born-again Christian in the 1980s and preached throughout that period and through his university education. 

Professing the Christian faith benefitted him in several ways. One, he became a very good public speaker, in both Kiswahili and English. Two, religion gave him a convincing public identity of piousness that is difficult to assail even in the face of contrary evidence. 

Indeed the DP looks like a Pentecostal Televangelist head of a mega church – and that is a major asset in the politics of this country. The DP’s religious credentials must continue to be emphasized in this campaign. 

Our candidate must be presented as a God-loving, God-fearing and people-loving, in contrast to the drunkenness and carousing of Uhuru Kenyatta, Raila Odinga, David Murathe, Musalia Mudavadi and Francis Atwoli. Members of the campaign are forbidden to ever mention that the DP enjoys a glass or two of sacramental wine from Israel, as that would contradict his public image of pure, gracious piety.

The team must continue to court Mt. Kenya Christians in order to compliment and consolidate the DP’s widely acknowledged efforts in facilitating Mt. Kenya pastors. The DP’s association with known, soaking-wet, drunkards such as Moses Kuria should be completely ignored. If the question ever comes up, the stock response should be that the DP is praying and fasting for MK to see the light. If the DP slims further because of exercising, that should be presented as evidence of the penance he is paying for Moses Kuria’s alcoholism. 

Soaking-wet, drunkards such as Moses Kuria

The team is free to play the clip of the DP crying in church but the reason for the break down should NEVER be disclosed. Generally, religion should be used to entice Christians to the Ruto camp by presenting him as one of them.

More pictures of the DP with Akorino, Legio Maria followers, Owour adherents, Nigerian pastors, Catholic priests, Pastors, Jehovah Witness, Christ the Scientist, the Mormons and anybody else who might represent Christianity must be released for general consumption. Whenever possible, the DP should also be presented as a Muslim through the release of more pictures of him in a Kanzu and a fez, or sharing a meal with Muslims. 

The future first lady, Rachel, is a genuine Christian and we expect the team to leverage on that reputation and to ignore rumours of disgruntlement in the marriage. Political utterances by the DP in the past should be expunged if they contradict his public image of a staunch Christian. 

Intellectual property rights on the famous picture of William Ruto and Rachel with a Bible walking along a back road as a young couple have been fully waived and the team is encouraged to use it for illustration of the DP’s early acceptance of Christian faith. 

  • Beyond Mt Kenya: 

It is hereby recognized that capturing Mt. Kenya votes is vital but is not enough in isolation. We must think beyond Mt. Kenya and cover all the bases. 

  1. Our KEY TARGET, even as we hope to overcome the coronavirus, is to woo the current IEBC ICT director, Mr. JAMES MUHATI to join us, or to resign from his current position, and later bring him on board by June 2020, in order to bolster our ICT team. 

He will work hand-in-hand with former energy CS DAVIS CHIRCHIR and DENNIS ITUMBI to lead a team of dedicated ICT professionals being put together for a formidable, relevant mission. (to hack election results).

  • Another aspect of our beyond Mt. Kenya Strategy relates to the war on Corruption. This war is without doubt an anti-hustler war. It has affected every hustler adversely and it is specifically meant to frustrate the supporters of Dr. William Ruto. 

It affected importers who were importing sub-standard goods such as phones and impure sugar, which had a ready market locally. The government enforced regulations at the port and the Inland Container Depot (ICD), detaining containers and goods for long periods of time, occasioning hefty demurrage charges to hustler traders. 

They also escalated import duty and, significantly, they arrested friendly KRA people and appointed an uncouth plainclothes policeman with smelly armpits as the Director-General of KRA. They also removed our supporters from the treasury and other strategic offices in blatant and unconstitutional discrimination. 

Finally, they appointed a rogue DCI Director, an incorruptible Director of Public Prosecutions who is a member of the dynasty, and a virulently anti-corruption fanatic at the EACC. They then arm-twisted Chief Justice Maraga to form an anti-corruption court. 

These developments are all anti-William Ruto, period. Their overall impact has been to reduce the amount of resources coming to our campaign. Fortunately, the Lord has been kind to us and we have raised enough resources since 2013. 

All members of our campaign should redouble their effort in the fully knowledge that a Ruto presidency shall introduce a business-friendly environment for all hustlers and appoint capable officers to replace the unfriendly incumbents. Before then, however, we are asking that our campaigners politicize this war as much as possible by making such claims as: “This war is targeting people from one region,” “This so-called war is anti-business”, “Uhuru has ruined the economy with this stupid war,” “This war is bad for Kikuyus, Asians and Somalis,” “Uhuru is bad for business,” etc. 

Last word:

The author of the strategy report indicated as Davis Chirchir discloses,

Resources: This campaign is well-resourced. We have what it takes to deliver a William Ruto presidency to the people of Kenya in 2022. It is all systems go. To facilitate the campaign in the immediate term, Ksh. 5 billion has been availed by the William Ruto for 2022 Campaign Resources Mobilization Team.

Various campaign sub-teams can now access these funds after providing a justification in line with the campaign objective. Requests should be submitted to Farouk Kibet at the Annex. 

NB: Deputy President William Ruto declined to comment on the strategy when Kenya Confidential sent him a copy of the strategy report.